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Aydin Senkut a new fund and cultural changes in Google

In any ranking of private investors(including is one of BusinessWeek ), Aydin Senkut certainly a place at the top. An early Google employee he joined when there are only 30 employees and became the first manager of the product, its first head of international sales Senkut was an angel investor for four and a half years and last closed fund approximately 40 million U.S. dollars Felicis Ventures. His portfolio includes companies such as Aardvark(acquired by Google), Disqus, Imageshack, Justin.tv, Mint(acquired by Intuit), Posterous, Powerset(acquired by Microsoft) Tapulous(acquired by Disney) and Yume.

Om Senkut talked recently about how Google has changed since I joined, and at startup and venture capital landscape looks like. Among other things, an angel investor, said the search company has changed dramatically, even while he was there, ranging from just 30 people to more than 3,000 at the time he left.(It now has more than 20,000). Early generation of Google employees, Senkut says, tend to be more humble on the site, which I think is a real value that all investors should have. He also says that the exciting things about the early days of the company is it was a blank slate you can see the changes taking place before our eyes, including an early demo of what happened to Gmail, which creator Paul Buchheit(who passed away at the beginning of FriendFeed, later acquired by Facebook) has shown one day to Marissa Meyer.

Those days were special, says Senkut. Google founders Larry Page and Sergey Brin, said: nothing can be done with a group of three people in three months should not be done. Those were the good old days. Now, he says, the rate is much higher, since the company competes in the landscape completely different and has a lot more layers of tape. In many ways, an angel investor says, it was a miracle that Google can maintain their culture as long as he did. Senkut warns his former employer, make sure that no he was smothering his talented lawyers in the multiple layers of bureaucracy:

Google must really be careful when it comes to talent internally, and they really keep enabling them and do not necessarily losing them in multiple layers of administration and management.

Senkut said in an interview that, although it is good to see so many angel investors engaged in running the market, not all of them can survive:

I believe in the power market, he says. At the end of the day we are all judged by concrete results, is that the number of outputs, the number of established companies, multiple outputs and so on.

As far as own record Felicis Ventures is a song, Senkut said that 16 companies were acquired investments, and others are developing dynamically. says VC industry is passing its own form of Darwinism and not everyone will remain standing after the current phase is completed.

Angel investor says he sees big opportunities in a number of large investment areas, including education(where Senkut has investments, such as a sense of what is developing interactive textbooks for IPAD ), health and savings of energy. I know that there will be large companies that emerge in these areas, he says. Senkut also says that its portfolio is concentrated on mobile phones, e-commerce and applications for enterprises, particularly in mobile telephony, która jest jak first day in Internecie . E-commerce is a great opportunity, he says, and companies that can be linked to online behavior offline commerce will find the Holy Grail.

Video produced and edited by Chris Albrecht.

Content Pro(sub reqd): What VC Industry Upheaval measures Startup

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Aydin Senkut a new fund and cultural changes in Google

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